Alternative modelling is a branch of the modelling industry that features models who do not conform to mainstream ideals of beauty. Alternative models are often niche-specific, with a personal style that represents subcultures like goth, burlesque, latex and fetishism. An alternative model may for example be tattooed, pierced, or have distinctively subcultural hair (shaved, dyed a distinctively unnatural colour, or in dreadlocks).
Alternative modelling can be clothed or unclothed.
Alternative modelling was given substantial mainstream media coverage in the last decade, partly through the creation and popularisation of community-based alternative modelling sites, like GodsGirls and SuicideGirls. Alternative modelling community sites promoted their models for their personality as well as for their looks and portfolio.
There are specialized publications that feature and promote alternative models, including Alt Fashion and Gothic Beauty. Other magazines like Bizarre feature alternative models for visual emphasis for their features. "Metal Queens: Models" (Carnifex Metal eBooks) features alt female models that are into Heavy Metal music.
Personal adult pay websites exist for alternative models specialising in alternative porn, like Suicide Girls, Razor Dolls, and GodsGirls. Not all alternative models are associated with the porn industry. For example, Twisted Angels is one such outlet that touts itself as more artistic and community oriented.
Alternative models are often employed to promote niche products, either in shops or online, particular subcultural clothing shops and websites.